In all the design exhibitions we attend, what strikes us is the emergence of a certain repetitiveness, so much so that the very idea of such events starts to become tiresome. Products out of context, in loose thematic arrangement, on display like antique statues, they keep a distance from the viewer and thereby forfeit their utilitarian nature. This year, during Milan Design Week, together with Ewa Solarz and Culture.pl we have organized the DO IT YOUR WAY exhibition. A unique presentation of Polish design, which was set to blur the boundaries between exhibit and viewer, to take design off a pedestal, to encourage interaction with it and allow it to be explored in a playful and spontaneous way.
To enhance this experience, we have selected some of the most intriguing and iconic pieces on the current Polish design scene in categories like furniture, lighting and toys. All of the objects required assembly, could be tinkered with, or could change form. Aptly entitled, DO IT YOUR WAY, guests could use the provided tools, simple instructions and (if necessary!), some imagination to create their own take on the designs. Visitors to the exhibit have literally given shape to what is on display, telling us much more about these objects than we ourselves could ever come up with!
In putting together the exhibition, we decided to include a white backdrop just like the ones that every photographer has in their studio. Visitors creative manipulations of the products were recorded by an automated system of cameras snapping photos every few seconds. The transformation process that guests chose for the products – captured and animated in stop-motion – had formed an integral part of our exhibition.
The exhibition featured a modern take on a hunting trophy with Agnieszka Bar’s My Dear, the Maria S.C. lamp by Pani Jurek, our DYNKS modular shelving unit, a paper city by Robert Czajka, a collection of architectural cut-outs titled Eastern Block, Brutal London and Miasto Blok-How from the Zupagrafika studio, the Stick Insects building set by Jan Godlewski, the modern dollhouses of BOOMINI, a customizable woven rug by Joanna Rusin, a series of furniture by Oskar Zięta, and a play set from the BETON design group (originally designed for the Pomeranian Science and Technology Park in Gdynia), as well as toy cars from Bajo and adhesive tape roadways called Domostrada from Zuzu Toys.
There was an added attraction: a limited series of 8 prints designed by leading Polish illustrators such as Patryk Mogilnicki, Edgar Bąk, Dominik Cymer, Dawid Ryski, Małgorzata Gurowska, Kasia Bogucka, Paweł Jońca and Monika Hanulak.. These pieces were a graphic interpretation of Polish Design, and what it represents.
powered by: Culture.pl
Culture.pl proudly supports Tabanda as the part of the programme aimed at promoting Polish design worldwide.
Photos by: Jan Lutyk
Location: Ventura Lambrate, Milan, Italy
Date: 14 - 19.04.2015